Samsung revealed Project Luna at Milan Design Week 2026, a round-screened tabletop companion robot designed to act as a conductor for a home ecosystem of Samsung devices, with an animated orb interface that can shift between Luna, a nearby TV, speaker, or projector, Android Authority reports. The concept represents a shift from personal to "communal AI," intelligence that moves across rooms rather than being tied to a single device. Samsung is explicitly labeling it a design experiment rather than a product, being cautious after the Ballie robot's unfulfilled promises, SammyGuru notes. No release date or pricing was given; the company frames it as a thesis on where on-device AI is heading beyond the smartphone.