OpenAI's text-to-video product Sora reached end of life as a consumer product on April 26, 2026, with the web and app experience shutting down today and the API following on September 24. The closure reflects a strategic pivot toward enterprise products and coding tools — Sora's compute-intensive video generation cost an estimated $1M per day to operate, and OpenAI is channeling that capacity toward Codex and a planned unified desktop superapp integrating ChatGPT. Users are urged to export content via sora.chatgpt.com before the final API shutdown; Sora will continue as an internal research initiative on world models.