Taylor Swift's company TAS Rights Management filed three USPTO trademark applications on April 24 targeting AI synthesis risks: two sound marks covering the phrases "Hey, it's Taylor Swift" and "Hey, it's Taylor," and a visual trademark for her likeness. IP attorneys note that trademark protection is broader than copyright—covering anything "confusingly similar" rather than only direct copies—potentially enabling federal infringement claims against AI-generated voice content that reproduces no specific recording. The strategy has not yet been tested in court but represents one of the earliest attempts to use trademark law as a systematic defense against AI voice cloning, a tactic other celebrities including Matthew McConaughey have also begun pursuing.