xAI released the Grok Imagine API on January 28, 2026, with text-to-video, image-to-video, and video-editing endpoints. The model reached version 1.0 on February 3, 2026, extending maximum video length to 10 seconds at 720p with improved prompt-following accuracy. The API is priced at $0.05 per second of generated video. xAI reports Grok Imagine generated 1.245 billion videos in the 30 days ending late April. The company has stated goals of 30-minute video output by late 2026 and full-length films in 2027.